SEO: How To Track SEO in Multiple Cities 2021

 How To Track Best SEO in Multiple Cities with Semrush 2021

LOCAL BUSINESS SEO

Do you need your website to be seen by searchers in more than just one location?

Semrush contains a multi-targeting feature among the Position following tool that enables you to trace multiple devices or locations during a single project.

Guru subscription: ten devices/locations per project

Business subscription: five,000 devices/locations per project

You also have the flexibility to make a Heatmap huntsman follow your rankings in Google Maps during a specific target with Listing Management.

This post can show you how!

1. What area unit the Challenges of Targeting Multiple Areas?

As an area service company, it’s common to aim to serve customers in an exceedingly geographic radius extending on the far side of one town.

For example, a plumbing company primarily based in the City of Brotherly Love, Pennsylvania would get pleasure from visibility within the close suburbs and southern New Jersey. 

In the map below, you'll be able to see locations as approximate as City of Brotherly Love, Cherry, Hill, and higher Darby that would trigger abundant completely different search results for constant keywords.

local SEO strategy for multiple locations

The trick becomes searching for specifically however well your website is ranking for your target keywords in those alternative areas. 

When you check the search results on your own employing a regular Google search, you simply see the results Google provides supported your specific physical location.

With multi-targeted rank chase, however, you'll be able to monitor the ends up in multiple cities right away.

In order to rank an internet site in search results across multiple cities, you may want a specialized native SEO strategy for every space. 

This means building native links in every town you wish to focus on, having consistent NAP data on all of your citations, change your Google My Business page, and victimization Schema markups for things like reviews, events and offers.

2. How can Semrush help?

There are two main tools to track local visibility with Semrush.

First, Position pursuit offers an Associate in Nursing an all-in-one dashboard to follow sets of keywords across multiple locations and devices within the same project.

Then, Listing Management offers the flexibility to trace Google Maps rankings all the way down to a street by street level for up to 5 keywords. 

In addition to pursuit positions, the Position pursuit tool can offer you loads of insights like native search volume, native competitors, the share of voice, and calculable traffic.

3. What can you do with these local SEO tracking tools?

• Identify local search volume differences in different cities 
• Discover your biggest competitors in different cities
• Compare traffic estimations for ten different locations/devices from a single dashboard
• Compare mobile and desktop visibility for target keywords 
• Analyze your competitor’s top landing pages 
• Compare traffic estimations for different locations and devices 
• Track your Google Maps positions on a custom grid

If you don’t wish to own to envision your project a day, you'll be able to got wind of custom triggers to be notified of any important dips or spikes within the results.

4. How to Identify Local Volume Differences

A keyword analysis is a necessary step in any promoting strategy, however, several keyword analysis tools solely offer you search volume estimations at the national level. 

To find native volume variations on Semrush, take the subsequent steps:

1. Add your target keywords and start tracking
2. Once your campaign is running, select the Device & Location tab
3. Choose “add new device or location”
4. Add the additional location using the same keywords and device type 
5. Navigate to the Devices and Locations tab
6. Double-check that volume is set to “local” at the top of the interface
7. Sort the table by volume and compare the differences for each keyword. It may take Position Tracking up to one day to gather local volume on the city level, so check on your project after a day or two to get accurate data.

kubernetes local persistent volume

If you see a distinction in search volume between 2 cities with similar population levels, you'll be able to infer that the town with the upper search volume features a higher demand for the merchandise or service, right? 

For example, if “delivery food close to me” features a higher search volume in point of entry compared to the urban center, you'll say that a food delivery website has a lot of chance to promote itself at the point of entry.

5. How to Discover Local Competitors

If you're a neighborhood service business like plumbing, there may well be a special plumbing business that ranks at the highest of the native pack in each city you inspect.

1. Open your Position Tracking campaign with multiple locations
2. Select which device and location you want to analyze
3. Navigate to the Competitors Discovery tab
4. Set volume to “local” at the top of the interface
5. Make sure to check “Local Pack” under the “Google 3 pack” dropdown option
6. Sort the table by Visibility to see who has the highest rankings for these keywords
7. Sort the table by Estimated Traffic to estimate who’s getting the most visitors from these keywords

what is local competitors

Taking these steps, you'll discover your biggest competitors for visibility and calculable traffic for every location or device in your project.

6. How to Compare Mobile and Desktop Visibility in the Same Dashboard

1. Set up a Position Tracking campaign
2. Choose your location and set the device type to “desktop”
3. Go to the Device & Location tab
4. Choose “add new device or location”
5. Change device to “phone” and add keywords from the first location you set up
6. In the Devices & Locations tab, you can compare the share of voice, visibility, estimated traffic, and average position of the website on mobile and desktop results

tableau mobile dashboard samples

In the screenshot higher than, you'll be able to see associate example project targeting mobile and desktop ends up in metropolis.

7. How to Analyze Your Competitor’s Top Performing Landing Pages

If you would like to understand however your competitors have gotten stratified sooner than you, simply take a glance at their landing pages. you may discover some ideas for your own strategy supported by what works well on their website. Finding a competitor’s top-performing landing pages on Semrush is simple. simply take the subsequent steps:

1. Open your Position Tracking Campaign
2. Navigate to the Landing Pages tab
3. Set volume to “local” at the top of the interface
4. Enter your competitor’s domain in the blue field above the table
5. Sort by Estimated Traffic to see the pages on their site that acquire the most organic traffic from your target keywords
6. Click the blue arrow beside the URL to inspect their page

comparison landing pages

The list of pages during this report could be a nice supply of knowledge if you would like to be told a way to produce content that may rank in your niche. 

Take a glance at your competition’s prime pages and analyze what they are doing well to accumulate backlinks and answer the queries that individuals bespeak search.

8. How to Track Positions on Google Maps

If you would like to induce a good nearer explore your native positions next to the competition, found out the Listing Management tool with these steps.

1. Go to Listing Management 
2. Enter all of your business information and upgrade the location to Premium
3. Go to the Heatmap tab 
4. Enter up to five keywords to tack
5. Set up scan radius (how wide the map will be)
6. Choose grid size (3x3, 5x5, 7x7)
7. Hit “Scan Map” to reveal positions on each point of the grid

how to track positions on google maps

Please note: fitting your heatmap is “semi-permanent” as a result of it will solely be updated by contacting our client success team, therefore make certain to line it up for the precise space you would like to trace.

9. How to Compare Traffic Estimations for Different Locations and Devices From One Dashboard

If you have got visibility in additional than one location, you'll be able to estimate a lot of|what proportion|what quantity} traffic every space is causation you supported however high you rank and the way much search volume every keyword has.

1. Open up your Position Tracking campaign with multiple locations or devices
2. Navigate to the Devices and Locations tab
3. Set volume to “local” at the top of the interface
4. Select Estimated Traffic above the line graph to compare which areas are sending the most search volume to a website. The numbers represent daily estimations of traffic coming from your target keywords

how to see competitor website traffic

10. Ending thoughts

There are heaps you'll accomplish for your native SEO ways mistreatment Semrush. Take the following tips and formulate a thought to grow your business by targeting new areas.